Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

By A Mystery Man Writer
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Korean stars are the new must-have for luxury brands

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

Valentino and Dior bet on K-pop amid China tensions. Will it pay off?