From Jackson Wang, To Wang Yibo: How K-Pop's Chinese Stars Become China's Favorite Brand Ambassadors
Yana Bushmeleva on LinkedIn: Dior is one of the most popular luxury brands in China and the data from…
BTS' Jimin Breaks Record for Tiffany & Co.'s Most 'Likes' on Twitter – WWD
Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?
Louis Vuitton signs deal to boost South Korea tourism
LVMH and The Luxury Strategy - Punch Card Investor
K-pop Star and Actress Tiffany Young Named Moschino Ambassador – WWD
Meet Xin Liu, Dior's androgynous new brand ambassador: the Chinese pop star shot to fame through girl band The9, releasing a successful solo album Xanadu – and even collaborated with K-pop queen
Is Hip-Hop the New K-Pop for Luxury Brands in China?
Luxury in China South China Morning Post
LVMH and The Luxury Strategy - Punch Card Investor
K-pop Group LE SSERAFIM Are Louis Vuitton's New House Ambassadors
School House's Chris Skinner on Winning Brand Strategies