Why Are Luxury Brands Tapping Into K-Pop?

Dr.Jart+ Taps K-pop Group Enhypen as First Global Ambassadors

21 K-Pop Groups You Need To Be Listening To

ITZY Is Named the New Global Ambassador of Fashion Brand CHARLES & KEITH

Experts Explain Why Luxury Brands are Hiring K-Pop Stars as Global Brand Ambassadors

Fashion brand Ami taps K-pop group Enhypen as global ambassador

BLACKPINK's ROSÉ Is the Latest Global Ambassador for a Major K-Beauty Brand, See Photos

8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East

K-pop group Enhypen becomes Prada's newest brand ambassador

From Gossip Girl to K-pop, Schoolboy-Inspired Style Remains a Classic in Fashion and Pop Culture

LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

K-pop fans demand climate action from luxury fashion houses

NewJeans: Fashion's Next Big K-Pop Opportunity

K-pop stars are topping fashion's charts as luxury brand ambassadors

JIMIN DATA on X: leading international news channel & one of the best known news brands in Europe, Euronews, highlighted Jimin as a representative example of how luxury brands are boosting sales

5 rookie K-pop groups rocking the luxury fashion world: NewJeans' Danielle is ambassador for Louis Vuitton, while Ive's Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at