![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://i1.wp.com/www.aseanfootball.org/v3/wp-content/uploads/2022/04/The-Look-Company-FIFA.jpeg?resize=900%2C450&ssl=1)
The Look Company becomes Regional Supporter of FIFA World Cup Qatar 2022™ – AFF – The Official Website Of The Asean Football Federation
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://www.sportcal.com/wp-content/uploads/sites/32/2022/12/Messi-against-Saudi-Arabia.jpg)
Messi risks reputation and legacy with Saudi Arabia deal - Sportcal
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://media.cnn.com/api/v1/images/stellar/prod/221214184138-qatar-wanda-logo.jpg?c=original)
World Cup: How has this tournament affected the 'brands' associated with it?
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://www.sportcal.com/wp-content/uploads/sites/32/2020/01/62MUW9UV4Y70F8V.jpg)
The Big Sportcal review of 2019, and look ahead to 2020 - Sportcal
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://static-prod.adweek.com/wp-content/uploads/2022/09/MagnumWorldCup-652x342.png)
How Brands Are Marketing Around the 2022 FIFA World Cup
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://www.sportcal.com/wp-content/uploads/sites/32/2023/09/Wemby.jpg)
The commercial potential of Victor Wembanyama - Sportcal
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://static-prod.adweek.com/wp-content/uploads/2022/09/Untitled-design-66-652x342.png)
How Brands Are Marketing Around the 2022 FIFA World Cup
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](https://www.sportspromedia.com/wp-content/uploads/2022/01/Copy-of-WP-News-story-template-2022-01-14T144525.089.jpg)
Kylian Mbappe becomes Oakley brand ambassador - SportsPro
![Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal](http://www.sportquake.com/wp-content/uploads/2022/11/FIFA-2022-Marketing-Partnership-Brands-Overview.png)
4 Reasons Why Brands Sponsor The FIFA World Cup, Sports Marketing Agency