![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/07/b9dd74ee-c24e-4e76-8d5f-48174f0b7752_5c33f394.jpg)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://images.prestigeonline.com/wp-content/uploads/sites/5/2023/06/26110414/Hero-Image-7-1024x576.png)
Estee Lauder Archives Prestige Online - Malaysia
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://images.prestigeonline.com/wp-content/uploads/sites/5/2020/08/06121921/ANR_X5_GRACE_0976_1200x628-1024x536.jpg)
Estee Lauder Archives Prestige Online - Malaysia
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/04/47202b34-218b-451f-94f1-10286bec83a2_1b85bb8f.jpg)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://jingdaily.com/wp-content/uploads/2022/02/Tiffany-Eileen-Gu.jpg)
Olympic Skier Eileen Gu Is China's Hottest Commodity
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://images.lifestyleasia.com/wp-content/uploads/sites/2/2022/02/04100752/211028123220-01-winter-olympics-2022-team-usa-uniforms-full-169-500x281.jpg)
Eileen Gu's million-dollar brand collaborations and endorsements
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://www.clickorlando.com/resizer/ZunSJljoDN3vd6OQgZsb6wSHFPY=/arc-anglerfish-arc2-prod-gmg/public/RYU4U662VNAWPCV2G2BPUBXGMY.jpg)
How China's TikTok, Facebook influencers push propaganda
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://images.prestigeonline.com/wp-content/uploads/sites/6/2022/11/15111244/Les-jeux-de-lombre-Collier-Fouet-ombre-%E2%94%AC%E2%8C%90-Elizaveta-Porodina-768x1024.jpg)
Tiffany & Co. Archives Prestige Online - Singapore
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://media.muckrack.com/profile/images/10929324/-0jmdi3w_400x400.jpg.256x256_q100_crop-smart.jpg)
Articles by Pavan Shamdasani's Profile, CNN International, CNN Travel, TIME Journalist
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://www.si.com/.image/ar_4:3%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTk5MjkwMTU4MjIxMTA5MTk4/power-issue-opener.jpg)
The 50 Most Influential Figures in Sports 2023: Sports Illustrated's Power List - Sports Illustrated
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/04/144d42a9-a6de-40c2-aa6b-f29e75a6d293_e9fff343.jpg)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://images.lifestyleasia.com/wp-content/uploads/sites/6/2023/10/13165630/LE-SSERAFIM-LOUIS-VUITTON-BRAND-AMBASSADORS-capsule-collection-1024x1024.jpg)
Louis Vuitton Archives Lifestyle Asia Singapore
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://images.prestigeonline.com/wp-content/uploads/sites/5/2022/02/21130538/FeaturedHero-image-2-1024x418.jpg)
Estee Lauder Archives Prestige Online - Malaysia
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://assets.isu.pub/document-structure/221020180458-9f4d890d1a31362484953bfd96266956/v1/2fcc94b966e5a49107b03eb6bd917d23.jpeg)
Pascack Press 10.24.22 by The Press Group Community Newspapers (New Jersey) - Issuu
![All of Eileen Gu's million-dollar brand collaborations and endorsements](https://images.lifestyleasia.com/wp-content/uploads/sites/2/2023/08/09123154/low-res-jimin1-1-819x1024.jpeg)
Tiffany & Co. Archives Lifestyle Asia Hong Kong