![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://wwd.com/wp-content/uploads/2018/06/181405_orig_cabin_silver_34.jpg?w=380&h=491&crop=1)
CEO TALKS: Alexandre Arnault Discusses Reinventing Rimowa at 120 – WWD
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/11/07/dcf8abc8-ffa7-11e9-ab68-c2fa11fa07a6_972x_163557.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://static01.nyt.com/images/2018/10/02/fashion/02arnault-inyt-Kurkova/merlin_143665773_3ebe4060-026f-4c92-a06f-7eead1ffaad2-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
An Arnault, in Private and in Public - The New York Times
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn1.i-scmp.com/sites/default/files/images/methode/2018/12/10/d2cba71e-e3ff-11e8-9876-950c8650801f_image_hires_162740.jpg)
Millennial consumers rule the luxury market – how are…
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F3ecf259f-cc3b-495a-b8c4-7c9bce0d183d_1689x1681.png)
LVMH and The Luxury Strategy - Punch Card Investor
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://fashionista.com/.image/t_share/MTUyMDcxMzgzODY4ODQzOTE0/bfa_22932_2754775.jpg)
How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again - Fashionista
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://media.fashionnetwork.com/m/c8c0/32e9/c7c6/e1bf/9b34/0665/8558/1fce/8391/35f8/35f8.jpg)
There is a new Arnault in town
Can Montblanc draw the in-crowd with leather goods and collabs?
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/07/24/fcdecbb6-a83b-11e9-862b-600d112f3b14_972x_053507.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://media.fashionnetwork.com/m/7a38/4ff3/1595/122b/eec9/0b2f/2cff/f6ca/d90e/a74f/a74f.jpg)
There is a new Arnault in town
How the CEO of Rimowa Is Pivoting His Brand Away From Just Travel
Alexandre Arnault, CEO of Rimowa, Doesn't Like the Word Luxury
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/methode/2019/11/15/04bd4c04-f152-11e9-9f3d-785f2d889e39_image_hires_132315.jpg?itok=ZzB1coSC&v=1573795418)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials