![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://www.worldfootwear.com/media/images/news/wf202288126p.jpg)
LVMH announces major executive changes
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://www.thefashionlaw.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-21-at-8.03.18-AM-1024x738.png)
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/08/08/0edf36cc-db28-48f7-a0a7-0a40a050ff38_c4584b3c.jpg?itok=ShKDabGO&v=1691476264)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/09/12/2d46640c-43e5-4ee4-9fc3-d8aa358f4a66_0d448d98.jpg?itok=tubaY2r7&v=1694488640)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://wp.decrypt.co/wp-content/uploads/2023/09/RomainCarrere-VO.jpg)
Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/03/09/6893d32c-9bd7-4028-ba70-d4a54da91724_64f10534.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://www.opulentclub.com/wp-content/uploads/2021/04/FF32D839-BA8D-44A4-8298-3A210A558036-scaled.jpeg)
LVMH, Richemont and Prada Join Forces in Blockchain Consortium ⋆ Opulent Club
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://mediaprada-meride-tv.akamaized.net/meride/prada/video/images/folder1/1725/cover.jpg)
Prada Group, together with LVMH and Cartier, founds Aura Blockchain Consortium
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://jingdaily.com/wp-content/uploads/2020/09/0902-counterfeitCredits-Gucci_Shutterstock-1024x576.jpg)
LVMH, Prada, and Richemont Build a Blockchain
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/09/15/17bacfe7-618e-41e6-85fc-08059e313aef_70168e1c.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://www.opulentclub.com/wp-content/uploads/2021/04/E4D4A4CE-6D69-4324-9F37-AA30D457DC42-1024x683.jpeg)
LVMH, Richemont and Prada Join Forces in Blockchain Consortium ⋆ Opulent Club
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://static01.nyt.com/images/2022/11/22/multimedia/22sp-jewelry-prada-inyt1/22sp-jewelry-prada-inyt1-videoSixteenByNine3000.jpg)
Prada Focuses on Sustainability in 'Disruptive' Fine Jewelry Debut - The New York Times
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](http://jingdaily.com/wp-content/uploads/2022/08/prada-timecapsule-819x1024.jpg)
Metawashing: The Latest Buzzword Taking Over Web3
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ilOXv2KtlSB8/v1/1200x800.jpg)
Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg
![LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD](https://www.ledgerinsights.com/wp-content/uploads/2021/04/prada-cartier-louisvuitton-810x524.jpg)
Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise