Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram: Journal of Strategic Marketing: Vol 30, No 4
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PDF) Why consumers buy Luxury Brand?
PDF) Luxury perceptions: Luxury brand vs counterfeit for young US female consumers
What is a luxury brand? A new definition and review of the literature
PDF) The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands
PDF) Consumer meaning making: The meaning of luxury brands in a democratized luxury world
What is a luxury brand? A new definition and review of the literature
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PDF) Luxury branding: The industry, trends, and future conceptualisations