Luxury's (New) Love Affair with South Korea
Sustainability, Free Full-Text
Episode 6: Fandom or Obsession?
The Business of Fashion
Hallyu! The Korean Wave at the V&A is an unflinching look at the country's creative rise
Mary J. Ainslie on LinkedIn: What Is Hallyu and Why Are Luxury Brands So Obsessed With It?
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
Top luxury brands replaced Hollywood stars with these Hallyu celebrities
Why is China obsessed with luxury brands? Status-conscious buyers still covet Hermès, Chanel, Dior and Louis Vuitton – and scholars say it's because of the absence of traditions and rapid urbanisation
Episode 4: Flower Boys, Glass Skin, Killer Coats
Why are Koreans so obsessed with luxury brands like Louis Vuitton and Gucci? - Quora
Your First Look 'Hallyu! The Korean Wave' at the V&A - Culture
The Love Affair with Luxury: Why Koreans Can't Get Enough
Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands: CHEAH et al.