LVMH, Cartier And Prada Partner To Fight Counterfeits, Invite Other Luxury Brands To Join
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
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In 2021, #luxurybrands like LVMH, Prada, and Cartier joined forces to create the Aura Blockchain Consortium. The consortium will use…
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Luxury Brands LVMH, Cartier And Prada Join Hands To Battle A Common Nemesis - Counterfeits
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